Start-up of the week / The guys who bring ads to your phones
Taptica, a year-old company founded by technology and media entrepreneur Kobi Marenko, positions ads on more than 1,000 applications and mobile search engines.
Mobile technology (i.e., smartphones and tablets) is considered one of the most promising fields for advertising. Three years ago, research company eMarketer forecasted that in the U.S. alone, where the mobile ad market now fetches $2.6 billion, is expected to reach a staggering $11.8 billion by 2016. Experts have also surmised that by 2013, advertising on mobile platforms will grow by 100%, and even higher...
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