No-one likes waiting on the line for customer service, and no customer service representative enjoys picking up the phone to greet a client already angry and frustrated from navigating a confusing audio menu. But for irked consumers and the frenzied businesses struggling to meet their needs, salvation appears nigh.
Start-up of the week / Succor for haters of audio menus
An Israeli company has heard the cries of companies and harried customers alike, and produced an app that does away with the pesky audio menu in favor of a visual version.
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Amitai Ziv


