Start-up of the week / Logia gives new hope to cellphone providers
Israeli company Logia is putting cellular phone providers back in the game of smartphone applications with their new Ignite software, which promotes homegrown products.
Nobody buys content from cellular telephone companies anymore, and the cellular companies are painfully aware of this. Customers who buy Apple smartphones with iOS or Android products have no need for the cell company's own homegrown Internet portal and no use for the embedded software or music-playing applications that come with the phone.
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