Start-up of the Week A New Player in Web-traffic Analysis

The young Israeli company is getting into the web-traffic analysis game, using data collected from the tens of millions of Internet users who have downloaded its add-ons.

The Israeli start-up SimilarWeb recently launched a Web-traffic analysis service to compete with Alexa. SimilarWeb’s service allows users to measure website traffic and global site rankings, as well as website rankings by region and category of activity. According to SimilarWeb’s co-founder and chief executive, Or Offer, the company’s Web-traffic analysis is based on information collected from tens of millions...