Startup of the week / Helping crowds go kwazy for games
Kwazy LABS, part high-tech firm and part marketing company, focuses on crowd games for entertainment and events.
Visitors to the Cellcom Mobile Show last month could not have missed the giant screen smack in the middle of the Petah Tikva expo space. The screen displayed a shooter-type video game, in which the good guys have to gun down the bad guys. Visitors were invited to pick up smartphones that were spread around the screen and use them as game pads to join in and take part in the game.