Startup of the week / Moving briskly through the virtual checkout
Israeli startup Zooz seeks to make online payments painless for both mobile app developers and end users. If you've ever abandoned your online 'shopping cart' in annoyance, you'll recognize its value.
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Many people avoid making payments online. In addition to data security issues, the long and tedious process of entering payment details leads a number of would-be Internet customers to give up before completing the transaction.