Start-up of the week / Unleashing your inner gamer, without the console
Israeli start-up Playcast is integrating video game software into your home TV, and even moms are now getting hooked on gaming.
Gamers – those bleary-eyed, tech-obsessed, gadget-hungry guys and girls who pass endless hours playing video and computer games – make up about 5 percent of the population. Their computer purchases tend to include powerful processors and high-quality graphics software, and they are happy to shell out wads of cash on top-of-the-line video game consoles. But the buck doesn't stop with the equipment....
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