Start-up of the Week Unleashing Your Inner Gamer, Without the Console

Israeli start-up Playcast is integrating video game software into your home TV, and even moms are now getting hooked on gaming.

Gamers – those bleary-eyed, tech-obsessed, gadget-hungry guys and girls who pass endless hours playing video and computer games – make up about 5 percent of the population. Their computer purchases tend to include powerful processors and high-quality graphics software, and they are happy to shell out wads of cash on top-of-the-line video game consoles. But the buck doesn't stop with the equipment....