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A bill that would have ended price labeling on products in stores has been killed off by Industry, Trade and Labor Minister Shalom Simhon, a source at the ministry told TheMarker yesterday.

Following a public outcry against the legislative amendment, Simhon killed it simply by adding changes of his own. For instance, he demanded a "successful pilot."

At present retailers must stick price tags on products. It costs them a lot. The amendment would have replaced labels on individual products with an electronic display on the shelf. The consumer would know how much the product costs when he's standing by the shelf. Afterwards, if he remembers, he remembers and if he doesn't, he doesn't.

Several Knesset members who had supported the amendment turned on it, including Carmel Shama-Hacohen (Likud), Yulia Shamalov Berkovich and Yoel Hasson (both of Kadima). Following their reversal, yesterday the law's sponsor, Moshe Matalon of Yisrael Beiteinu, said he was freezing it. Shama-Hacohen, who is also the chairman of the Knesset Economic Affairs Committee, even vowed that the law wouldn't advance an inch with him on watch.

Matalon did not the legislative proposal himself. That had been done by the retail chains, aided by lobbying firm Goren-Amir.

Knesset sources surmise that after the public howls, Matalon realized his proposal would be hard to push through.