Private labels are storming Israel's yellow cheese market
Mega chain to sell packaged gouda on its private label this week
The private labels of the supermarket chains are storming the hard cheese market in an attempt to eat into the market shares of the dairies, headed by Tnuva. TheMarker has learned that the Alon Group's Mega supermarket chain will begin this week to sell packaged gouda cheeses in their refrigerators, under their own private Mega label. The cheeses will be sold in 220- and 400-gram packages in the chain's branches...
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