MasterChef pitches Osem on the sly

Participants challenged with preparing a dish of Israeli couscous, as a result of franchisee Keshet's commercial ties with Osem, maker of the toasted pasta product.

By Nati Tucker | 05:38 13.12.12 |

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Viewers watching the MasterChef show on Channel 2 Sunday evening witnessed the contestants being challenged with a rather unusual task: Preparing a dish with Israeli couscous.

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Masterchef
- By Elaine J
- 13 Dec 2012
- 09:03AM
This is common practice in American shows that are similar such as Top Chef
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suprise suprise
- By Peter
- 13 Dec 2012
- 08:07AM
A company collaborated to bend the rules and fool people???... where is the news! this is a daily way of life today in Israel, even the ideology behind making such laws is lost
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