Israelis’ Costly Love Affair With Brand Names Endures

In these trying times, shoppers are scrimping and saving − but they still shun cheaper private label products.

“My daughter hasn’t moved to buying private label brands instead of Coca Cola,” says Super-Sol CEO Itzik Abercohen, echoing others in the grocery industry who say the change in shopping habits after the 2011 social justice protests has passed the stores’ lower-price price house brands by.