Israeli TV shows are already a hit abroad, but producers believe the sky’s the limit
'We’re not good at the Olympics or soccer, but we’re good at telling stories.' says Israeli producer Avi Armoza. 'It's possible to develop the high-tech model for the content industry too.'
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At a quaint cafe in the southern French city of Cannes, the walls this week were adorned with publicity materials for the new Israeli television format "Gran Plan," in which a trio of grandmothers coach a team of youngsters.