Israeli Supermarkets' Price Wars Come to Jerusalem

In bid to become dominant player in food retail, large chains like Mega and Super-Sol are slashing their prices, challenging their biggest competitor, the large private chain Rami Levy.

After pitched battles in Ashdod, Modi'in and Beit Shemesh, the new front
in the supermarket price wars is Jerusalem.

TheMarker has learned that Mega has launched an aggressive price war  targeting the Rami Levy chain in its home town, and has forced it to cut its already discounted prices further. But Mega's campaign goes beyond price-cutting. The chain has begun distributing bags and fliers...