Inspired by Peres, an entrepreneur seeks socially responsible profit
After working with President Shimon Peres at the Peres Center for Peace, entrepreneur Ivri Verbin applied the social values he observed to the private sector and found they're good for business, too.
We tend not to think of increased revenue and maximized profits as going hand-in-hand with social engagement and community involvement, nor do we consider Big Business to be particularly friendly to an employee's quality of life. In the modern labor market, doing good in the world and finding work/life balance – neither of which seem to contribute to maximizing profits in the short term – are...
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