How to make 'friends' and influence people
Traditional marketing strategies are all but ignored today in favor of endorsements from social media influencers. Now companies are scrambling to discover who these elusive consumers are and how to win their favor.
Dave Carroll is the nightmare of every company's marketing VP. Carroll, a Canadian country music singer, flew on United Airlines one day in 2008 and, while sitting on the plane, saw his guitar brutally loaded into the cargo hold of the plane. All his attempts to alert the flight attendants and flight crew were for naught, and when Carroll arrived at his destination he discovered that his guitar was...
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