Golan Rattles Cellular Market With NIS 49 Plan

Latest discount may force others to match it in another round of rate cuts.

Golan Telecom, the mobile start-up that shook the market last spring with discount service packages, was back at it again yesterday. The company said it was offering unlimited calls and Internet connection for NIS 49 a month to people who sign up between now and election day eve on January 21. The price is valid for the first six months, after which it bumps up to Golan's regular NIS 99 a month rate.