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Strauss-Elite's (TASE: STEL) snack foods plant in Sderot is operating normally despite the Qassam missile landing in its yard on Sunday, the company said.

The missile damaged a parked car and one woman was hit by shrapnel. Some of the workers were treated for shock, but otherwise it's business as usual, says Strauss-Elite CEO and president Erez Vigodman.

"The Qassam didn't hit the plant," Vigodman points out, and the routine was restored quickly.

The Sderot plant, which employs 130 people, makes Tapuchips and Shosh snacks, turning over NIS 250 million to NIS 300 million a year.

Vigodman added that northern Strauss-Elite plants in Katyusha missile range up north are also producing to meet full demand. Strauss-Elite has manufacturing plants in Safed, Nazareth and Carmiel, all towns that have been pounded by Hizbullah missiles for the last two and a half weeks. It also has a plant in Ahihud, another northern town.

Strauss-Elite chairwoman Ofra Strauss had herself opened the Sderot plant on Sunday morning, then returned to central Israel. When the missile landed on the plant site, she returned to Sderot. Strauss said she admired the resilience of the Sderot workers, who have been suffering missile attacks from the Gaza Strip for the last five years.