From innovation to greatness
Business guru Jim Collins talks to TheMarker about what makes companies great and how the winning formula could be applied in hyper-innovative Israel.
The year was 1988. Jim Collins, a young lecturer at Stanford University, glanced at the syllabus for the course on small businesses. The syllabus opened with the words, “This will be a course on how to manage the challenges of a small enterprise.” On a whim, Collins deleted that sentence and replaced it with, “This will be a course on how to turn a small business into an enduring, great company.”