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Yoni Kish
The year was 1988. Jim Collins, a young lecturer at Stanford University, glanced at the syllabus for the course on small businesses. The syllabus opened with the words, “This will be a course on how to manage the challenges of a small enterprise.” On a whim, Collins deleted that sentence and replaced it with, “This will be a course on how to turn a small business into an enduring, great company.”
