Israeli websites losing out to Google and Facebook
Local Internet ad market growing by NIS 100 million a year, but ‘all of it going to foreigners,’ says consultant.
How much is a media outlet reaching 1.3 million people a month – with nearly 400,000 video viewers and 530,000 surfers via mobile – worth? The statistics for Tapuz, Israel's fourth most popular website in July, according to an Internet rating committee, are indeed impressive but the website was sold last week at a value of just NIS 4.3 million.
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