Cooling Nestea Loses Market Share to Fuze

Three months after its relaunching under the Osem group, Nestea holds a market share of only 20.2%, while its rival Fuze Tea, launched in September by Coca-Cola Israel, holds 57.7%.

The Nestea brand has lost the cold tea market to the new kid on the block, Fuze Tea. Three months after its relaunching under the Osem group, Nestea holds a market share of only 20.2%, while its rival Fuze Tea, launched in September by Coca-Cola Israel, holds 57.7%.