Coming soon to bus ads in Jerusalem: women
Canaan Media announced plans to run bus ads featuring women after years of deferring to Haredi pressure.
The women are coming back into the public sphere in Jerusalem. After several years in which the Canaan Media advertising agency, the concessionaire with rights to place ads on Egged buses, refused to place ads featuring women on buses running in the nation's capital. Now the company will launch an awareness campaign paid for the local NGO Yerushalmim with ads featuring photos of the women.