Cellular Price War Heats Up in Israel With Free 3-month Service

A number of cellular providers are offering rock-bottom prices.

The latest volleys in the cellular service price war were fired last week with supermarket mogul Rami Levy offering the first three months to new customers for a shekel a month, recalling his chicken-for-a-shekel promotions. Pelephone, meanwhile, is offering a similar free service for the first three months.