Car Competition Begins as Rival Ford Importer Revs Up

Ayalon Motors is opening its showroom in Herzilya Pituach, where buyers will be able to kick the tires and try out the features of Ford automobiles.

Three years after a reform of the car-import market was launched, enabling rival importers to sell and service the same make of car, the first-ever showroom for a so-called parallel importer is due to open this week.