Better Place, for better or worse?
It's not such a surprise that the pioneering electric-car company failed. What matters now is that others continue to push for change.
1. The Better Place initiative has been plagued by doubts from the start. Everyone heard, read, and wondered about the attempt to force a new business model on one of the most diehard industries; on the desire to educate the market; and the pretensions of doing so using a less-than-exciting product and costly, undeveloped technology; all the while ignoring the relative success of electrically-charged cars,...
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