Marissa Mayer
Marissa Mayer, president and CEO of Yahoo, delivering a keynote speech in Las Vegas, Nevada, January 7, 2014. Photo by Bloomberg
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Yahoo, the web portal, is close to buying Israeli startup RayV to give a boost to its Internet video services, news outlets such as Bloomberg and the Wall Street Journal reported this week.

RayV "optimizes for superior video delivery over the open Internet in HD," according to the company website. "RayV provides multiple implementation plans depending on the partner, for example, provide a full end-to-end solution for content owners, to video & network optimizations for network operators, to global Cloud CDN licensing for Internet media companies & equipment manufacturers."

The Wall Street Journal attributed the developing deal to people "familiar with the matter."

According to Bloomberg, "Chief Executive Officer Marissa Mayer has been building up Yahoo’s video offerings to woo audiences and advertisers and help drive a turnaround at the company she took over in 2012."

Both Yahoo and RayV officials declined to comment, and the terms of the potential deal could not be determined.

By acquiring RavV, Yahoo would likely expand its operations in Israel, the Wall Street Journal report asserted. RavV's headquarters are in Los Angeles, while its R&D center is in Tel Aviv.