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Viber Media denied a media report on Tuesday that the popular instant messaging application is in talks to be acquired by an Asian company.

The denial comes a day after reports that Viber, the Israeli mobile app that allows users to make phone calls and send text messages for free, was in talks with a potential Chinese buyer for a deal that could be worth around $300 million.

Viber is run from Cyprus by Israeli entrepreneur Talmon Marco and has development centers in Belarus and Israel.

"I have no idea what this is about," Marco told Reuters, adding that the company was not in talks to sell.

Viber has about 200 million registered users in 193 countries. It launched an instant messaging app for personal computers that allows users to make outgoing mobile calls to other Viber usersand to non-registered mobiles, making it a rival to Skype.