Two years of cellphone competition leave veterans bruised but trimmer
Cellcom, Partner, Pelephone are still losing customers but cost-cutting has saved their profit margins. 4G, new services give them hope for growth.
It’s been two years since then-Communications Minister Moshe Kahlon shook up Israel’s mobile market in one fell swoop. A comfortable oligarchy of three big companies was replaced within weeks by a cacophony of carriers offering flat-rate monthly plans for just tens of shekels.
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