Russian Retailer Puts $30 Million Into Israeli Startup Vidmind

Trellas takes control of Tel Aviv challenger to pay-TV services.

Vidmind, an Israeli startup whose online platform allows retailers and communications companies to provide full Internet content services for so–called over–the–top pay television, said on Wednesday that it raised $30 million from the Russian retailer Trellas, which has now become the majority shareholder.