Flush with cash, Walla wants to become big news
In an interview with TheMarker, CEO Ilan Yeshua reveals his strategy for turning the website into the country’s leading content provider, with a little help from its $200 million sale of the online classified platform Yad2
At a time when most of Israel’s content providers are struggling to survive, one of them has just made a cash killing. Walla, the Internet site that is part of the Bezeq group, is planning a major expansion of its news and content thanks to the sale earlier this month of its holdings in Yad2 for the whopping sum of 700 million shekels ($203 million). Yad 2, Israel’s largest classified ads...
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