Did England’s Favorite Chocolate Get a Fair Shot at Israeli Palates?

Strauss Group claims that Cadbury's failure to penetrate Israeli market was due to bad business decisions, not antitrust activity.

In the latest development in a long-standing struggle over Israel's lucrative chocolate market, the Strauss Group - the maker of Elite chocolates - submitted new evidence in its defense against Carmit Candy Industries, which claims it was unfairly pushed out of the market when it tried to introduce Cadbury to Israel more than a decade ago.