Why Go to the Supermarket When You Can Go Online?

Online grocery shopping is gradually drawing more Israeli customers, and supermarket chains are trying hard to make their websites easier to use.

Once every two weeks, Sigal and her husband do their food shopping in 15 minutes together at the computer. “For four years, rather than drive to the nearby supermarket, we’ve been doing our shopping on the Internet,” she says. “It’s minimum effort and maximum success.”