Israeli Ad Sales Grew 4% in 2013, but Industry Still in Serious Trouble

Israeli media companies grew and Internet sales grew 15%, but ad business has hardly grown over the past decade - even though consumer spending is up 85% in nine years. Newspapers hit the hardest.

After two years of shrinking revenues, 2013 saw a small turnaround for the Israeli advertising industry, but there was certainly nothing to brag about. Spending on advertising is still low and is not growing at anywhere near the pace at which the economy is expanding.