Conference call: Firms looking for new ways to entice global conventions back to Israel
The international conference business is big bucks, and Israel used to be a world leader in the field. Now it's using unconventional thinking to reestablish its standing.
International conferences and conventions are one of the most lucrative categories of tourism. Attendees tend to have relatively high disposable incomes, so that they not only pay fees to register at the conference or exhibition itself, but also spend significant amounts taking in the sights of the host city in their free time. They typically stay at high-end hotels, eat at expensive...
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