Lawsuit Alleges Strauss Played Dirty to Keep Cadbury Out of Israeli Market

Local Cadbury distributor describes industrial espionage and financial pressure on distributors by food giant.

“The goal is to block the entrance of Cadbury [into the Israeli market] within the next season, to cause them a major failure, so that it will serve as an example to others.” That was how food giant Strauss described its strategy against the British chocolate brand, which was poised to enter the Israeli market, in a presentation for its executives.