When Supermarkets Discovered the Miracle of Hanukkah

Israelis spend NIS 200 each on tickets to major Hanukkah extravaganzas and everyone wants to get in on the action.

Rami Levy, the owner of the discount supermarket chain bearing his name, decided that the time had come to try his hand at mounting a stage performance for Hanukkah. He saw the marketing potential in the Israeli tradition of Hanukkah...