Rami Levy, the owner of the discount supermarket chain bearing his name, decided that the time had come to try his hand at mounting a stage performance for Hanukkah. He saw the marketing potential in the Israeli tradition of Hanukkah...
The full text is available for subscribers & registered users.
Haaretz.com, the online edition of Haaretz Newspaper in Israel, and analysis from Israel and the Middle East.
Haaretz.com provides extensive and in-depth coverage of Israel, the Jewish World and the Middle East, including defense, diplomacy, the Arab-Israeli conflict,
the peace process, Israeli politics, Jerusalem affairs, international relations, Iran, Iraq, Syria, Lebanon, the Palestinian Authority, the West Bank and the Gaza Strip,
the Israeli business world and Jewish life in Israel and the Diaspora.