Stung by brash new competitor, Israeli cafe chains mull lower prices
Industry executives and analysts say some prices have room to fall now that Cofix is offering a flat low rate for everything.
With the new Cofix café chain offering everything on its menu for NIS 5, the question arises – once again – whether the large chains can lower prices. The large chains have been saying that Cofix won’t survive very long, and that their prices reflect their hefty costs. Still, the income they derive from their franchised branches is far from negligible.