Top Israeli dairy quietly lowers nutritional value of cheeses
TheMarker finds that Tara has cut dietary fibers and probiotics from some of its cheeses without properly informing consumers; company adjusts amount of protein found in its white cheeses.
The dairy Tara pulled out all stops in launching a new brand of hard cheeses called Noam this July, priding itself that none of the new cheeses contained preservatives. The brand launch pushed Tara's share of the market for hard cheeses to 11% from just a few percent beforehand. However, it appears that in recent months the company also did something else to its cheese products, removing...
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