The Sweet Scent of Rosh Hashanah Savings on Perfumes

Prices have plunged ahead of the holidays. TheMarker survey shows that local retailers offer better value than online outlets.

Anyone driving along the Ayalon Highway through Tel Aviv recently couldn't have missed the huge Hamashbir Lazarchan store billboard heralding its "buy one perfume, get two free" sale, followed by, a bit further along, another billboard featuring model Esti Ginzburg advertising the April cosmetic chain's "two perfumes for NIS 299" deal.