Inspired by Toms, Israeli startup pairs socially conscious consumers and merchants
Will online shopping be even more gratifying if you know your purchases double as donations?
"Imagine a better world, a world where buying products made something good happen.” That's the vision behind BOGO, a new Israeli social enterprise and online shopping hub. The name is an acronym for Buy One, Give One. For every item purchased, the merchant makes a contribution to a non-profit organization chosen by the customer from a list of available options.