Mega smells the coffee, plans to move into discount supermarketing
Rami Levy sales spiked as cut-rate chains grab greater share.
About a month ago the Mega supermarket chain unveiled a new multi-year strategic plan. The company intends on cutting back its real estate holdings and implementing logistical changes, but the plan's most notable feature is a massive move into the heavy discounting arena and the establishment of a new store brand that will supply shoppers with reduced price stickers.
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