Getting schooled in Israeli school supplies
When it comes to back-to-school supplies, Israel's economic downturn is barely visible in the large chain stores.
As August rolls around, Nurit, a mother of three children, sets out on another shopping spree for school supplies. She knows that even if she convinces her kids in advance that they don't need a brand name backpack or planner, it won't help. Social pressure and stores full of all the coveted brands dictate the choices.