The Israeli bank that opens its doors to everyone - except Arabs
A startling conversation with a representative of Bank Mizrahi Tefahot in Kiryat Shmona sheds light on the obstacles faced by non-Jewish clientele.
Mizrahi Tefahot Bank's new ad campaign "From Dan to Eilat" has been hard to miss since taking to the airwaves several weeks ago. With a life preserver around his neck, actor Dvir Benedik climbs aboard his sidecar-equipped motorcycle along with his dog Rambo, and the pair sets out to solve a riddle: Why don't people switch banks?
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