Online Comparison Shopping Shows Israelis Still Getting Short-changed

New website allows American consumers to compare prices at mega-stores and Israelis to compare prices with the States.

Israelis traveling abroad seem to have a penchant for checking out prices on familiar items and comparing them to those at home, a pastime that commonly leads to sticker envy. With the launch of in the U.S. by its namesake Israeli-based online shopping company, this can now be done without boarding a plane or even setting foot out the door.