Attention, shoppers: IDF soldiers are big spenders
They may not look like attractive consumers, but conscripts buy NIS 2.2 billion a year of goods and services. Now, more big businesses are gunning for their wallets.
In many cases, they are just out of high school, earning between NIS 350 and NIS 700 a month. Most of these Israel Defense Forces draftees still live with their parents and many only leave their bases for civilian life every week or two, so they don't frequent shopping malls, at least not those soldiers in combat units.