U.S. strategist's formula for Lapid’s stunning success: the candidate, the message, and the Internet
Mark Mellman, the U.S. political consultant with deep ties to Israel, tells Haaretz that Lapid is 'sweet and smart' and very easy to work with. Politically speaking, he adds, Israel is not as unique as it likes to think.
From the moment they were introduced, political strategist Mark Mellman knew that Yair Lapid would be an extraordinarily successful political candidate. “He is incredibly hard working, incredibly smart, and he has an intuitive feel for middle class Israelis. And he was also a superstar.”