Coca-Cola: 1, average Israeli consumer: 0
The 'Share a Coke' campaign has taken the concept of branding to a new low. Which hasn't stopped me from buying cans with my kids' names on the label.
Congratulations, Coca-Cola - you’ve cast your corporate spell on me. The modern-day Don Drapers, those crafty and visionary admen employed by the Coke conglomerate, managed this month to get their hooks into many of us Israeli consumers who considered ourselves far too educated and sophisticated to fall for their tricks.