The Same Beitar Jerusalem Starts a New Season With Fresh PR Paint

While Jerusalem's mayor wants to rid the team of its racist taint, its management says the media is to blame and yields to its most extreme fans.

Beitar Jerusalem announced Wednesday that it will be turning over a new leaf this year. Speaking at the offices of Jerusalem mayor Nir Barkat, the Israeli soccer team that has fallen into ill-repute over the past year due to the racist and violent behavior of some of the team's fans, promised that the 2013-2014 season will be different.