No hatred is pro-Jewish. No bigotry is pro-Israel. Case in point: Pamela Geller.
ZOA should never have extended an invitation to one of America's most extraordinarily successful purveyors of unvarnished prejudice and unapologetic hatred.
From a marketing standpoint, it may be a smart idea for the Zionist Organization of America to promote bigotry. It makes for headlines. On the most primal, most limbic of planes, it makes for tribal heat and for useful rage and for exploitable fights, and, one supposes, for donations.